For TITLE fields it is better to have long sentences and a low frequency number to be the most effective with search engines!
ALTAVISTA uses the Meta Tags in your web page to index your listing in their database. No Meta Tags? Forget a good result with Alta Vista!
EXCITE creates summaries from the actual text content of your pages. Use a LOT of great KEYWORDS witin your BODY LIST BOX, with a high Frequency number!
INFOSEEK uses the TITLE tags and the first 200 words after the BODY tag within your HTML code. Make these first 200 words POWERFUL and VERY descriptive
Using proper meta tags in your pages will normally give your ranking a boost on HotBot and Infoseek, but not on any of the other search engines.
AltaVista, Infoseek, and Lycos will index image "alt" tags which can affect the way your page is ranked, but the rest of the search engines don't!
Infoseek and Lycos use "stemming" which means that a search for "run" might also turn up "runner" or "running" But on the others it will not. 
Excite, Infoseek, Lycos, and WebCrawler will give your ranking a boost if lots of other sites link to yours - but AltaVista and HotBot will not.
Things like meta refresh tags and invisible text will result in a lower ranking on AltaVista, but Excite doesn't seem to care. The rest have mixed feelings.
Each search engine places a different priority on each of the criteria used to rank web pages, and they change their priorities and procedures often. 
Search Engines are tricky! A page that you manage to get into the "Top 10" on Infoseek might be listed #100 on AltaVista! 
Purposely mispelling keywords is a GREAT way to increase your hits! Let's face it people make mistakes and mistype a word, so YOU should also!
WebCrawler cannot associate the information in FRAMESETs with the base URL of a document composed using Netscape Frames!
WebCrawler displays the pages in its search results according to the way these pages' titles are specified in their HTML source files.
It is NOT a good idea to use the META REFRESH tag. Most search engines will ignore any page that uses these. 
Invisible TEXT (or text the SAME color as the page background is considered SPAM by most search engines! So DONT use it!
The technique of placing text on a page in a small font size may be cosidered SPAM by some search engines. Why take the chance, DONT do it!
ALTAVISTA will only display 78 characters of the TITLE tag, so there is no need to include much more than that in your TITLE text box!
EXCITE will only display 70 characters of the TITLE tag, so there is no need to include much more than that in your TITLE text box!
HOTBOT will only display 115 characters of the TITLE tag, so there is no need to include much more than that in your TITLE text box!
It is a GOOD idea to keep the page you created within your MAIN directory (or the directory that contains the page your link to). Most search engines will not spider additional subdirectories!
Submitting too many pages or too often will get you banned by most search engines. Thats why RankHigher you only need to submit just ONE page for best results!
INFOSEEK will only display 70 characters of the TITLE tag, so there is no need to include much more than that in your TITLE text box!
LYCOS will only display 60 characters of the TITLE tag, so there is no need to include much more than that in your TITLE text box!
NORTHERN LIGHT will only display 80 characters of the TITLE tag, so there is no need to include much more than that in your TITLE text box!
Top 10 keywords as of 3/1/99: mp3, chat, games, yahoo, warez, apple, pokemon, lolita, hotmail, sex 
WEBCRAWLER only display 60 characters of the TITLE tag, so there is no need to include much more than that in your TITLE text box!
Search engines typically form their descriptions from the first text they find on a web page, or from the meta description tag!
ALTAVISTA will only display 150 characters of the DESCRIPTION tag, so there is no need to include much more than that in your DESCRIPTION text box!
EXCITE will only display 395 characters of the DESCRIPTION tag, so there is no need to include much more than that in your DESCRIPTION text box!
HOTBOT will only display 249 characters of the DESCRIPTION tag, so there is no need to include much more than that in your DESCRIPTION text box!
INFOSEEK will only display 170-240 characters of the DESCRIPTION tag, so there is no need to include much more than that in your DESCRIPTION text box!
LYCOS will only display 135-200 characters of the DESCRIPTION tag, so there is no need to include much more than that in your DESCRIPTION text box!
NORTHERN LIGHT will only display 150-200 characters of the DESCRIPTION tag, so there is no need to include much more than that in your DESCRIPTION text box!
WEBCRAWLER will only display 395 characters of the DESCRIPTION tag, so there is no need to include much more than that in your DESCRIPTION text box!
The larger a search engine is, in terms of pages indexed the more likely pages from your web site will be included!
Some Search Engines do not support frames when spidering your pages!
Try to stick to words that a relevant to YOUR pages. Often search engines will check to make sure your pages represent what your site is about. Ecspecially Yahoo.
You can change the background color, text color and link color of your newly created pages within the Page Options menu!
You can use EXTENDED META TAGS in your pages from within the Main Menu, But be careful, some search engines do not like ceratin ones (Such as REFRESH).
When your pages are created and the links are added to your MAIN page, you can edit the newly created code to remove the extra </HTML> and </BODY> tag put in there by RankHigher if you wish!
Take the time and think hard to input the BEST possible KEYWORDS and PHRASES into RankHigher's 4 text boxes. The program is only as successful as your choices!
RankHigher recommends creating pages for EACH subdirectory you have on your site, not just your MAIN directory! This will increase your exposure chances!
It is a GOOD idea to keep the page you created within your MAIN directory (or the directory that contains the page your link to). Most search engines will not spider additional subdirectories!
Submitting too many pages or too often will get you banned by most search engines. Thats why RankHigher you only need to submit just ONE page for best results!
Submitting each and every month is a good idea to insure your pages are effective! Submitting too often will result in your pages being banned by the search engines.
After submitting to a search engine carefully monitor your placement and make changes to the RankHigher boxes to reflect a better ranking. Keyword choice is one of the most important things for improving rank.
You can change the character that links to your search engine pages within the Page Options Menu. But we suggest you keep the character a small one, as it is.
The new pages do NOT have to be visually appealing. They are created solely for search engine spiders...and spiders dont care ;)
If your stuck on coming up with new keywords, use synonyms and mispelled words and typos!
Your most important keywords should always be close to the top.
Some search engines will only "sample" some of your pages when spidering, so be sure to list your BEST keywords and phrases!
The majority of all search engine traffic comes from the TOP 8 search engines: Yahoo, Altavista, Excite, Hotbot, Infoseek, Lycos, Northern Light and Webcrawler!
Usually, If 2 or more sites contain an equal number of keyword matches, then ranking is determined by submission date with more recently submitted sites given a higher ranking!
Finally, don't use typefaces or images that are slow to load -
Having a lot of traffic from search engine is important but remember people hate to wait. Speed is everything. Make sure your site is on a fast server and loads quickly.

